Nicki Minaj released her album Queen on the 10th of August and the sales are not up to the rapper’s expectations. Indeed, 185k copies sold in the first week leaving Travis Scott’s Astroworld in first position for a second week.
What’s the reason?
According to the rapper, Travis Scott included copies of his album with purchases of merchandise or tickets for his upcoming tour (which is known as “bundling” method) to increase his sales numbers. However, she used a comparable promotion strategy by offering copies of her album to people who bought tickets for her upcoming tour with Future, according to RollingStone.
She also blames Spotify for taking down her promotion from the platform as a way of “punishing” her for releasing songs of her album on Apple Music first. But Spotify did support her with a billboard on Times Square and a feature in their highly followed playlist: New Music Friday.
So why is she really not the hottest anymore?
Nicki Minaj has been here for ten years now and people’s tastes change, so our guess is that people who once liked her music now have moved on to different things and want to listen to different types of music/artists. But anyway, Nicki is not having it and her recent activity on social media shows it!