Stance is an American socs and underwear brand founded in 2009. Stance is headquartered in San Clemente, California. As of March 2015, the company had sold over 36 million pairs of socks and raised over $115 million from investors.
In early January 2015, Stance began raising $50 million to fund their expansion into the underwear market.In April 2016, Stance raised an additional $30 million in a funding round that valued Stance at $400 million and was led by Mercato Partners and included August Capital, Kleiner Perkins Caufield & Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital as returning investors.
Stance was named the official sock of the NBA and MLB in April 2015 and May 2016, respectively.